Wondering whether or not your business should invest in voice search SEO? According to Google, 20% of all searches are made by voice and 31% of smartphone users worldwide use voice tech at least once a week. By 2020 (which is only months away), it’s predicted that 50% of all online searches will be voice-based. Even more interesting is that 58% of those customers who used voice search, did so to find a local business.
So what will customers be using to make these searches? The most popular devices are our mobile phones; Apple use Siri and Android devices use Google assistant. Amazon has Alexa and Microsfoft use Cortana, these are both popular voice assistants that do not need a screen to activate an internet search.
Is your business voice search SEO ready?
So how do you get started with voice search SEO? According to analysts at UK based Juniper Research, they estimate that by 2023 there will be 8 billion digital voice assistants in use worldwide, up from 2.5 billion that were in use at the end of 2018. AdWeek suggest that there will be 67 million in use in the USA alone by the end of 2019. To take advantage of these staggering statistics changes need to be made in SEO to make sure that your website is voice search friendly.
Most people know what voice search is, but as a business needing to lock into these searches you need to know how it works so that you can continue to attract customers to your website. In this blog, I will go through the steps you need to take to optimise your website for voice search SEO.
The one big change when it comes to voice activated searches is the way the search is done. Traditionally, text searches are made using 3 or 4 keywords for example, “nearest Supermarket”. Whereas a typical voice search will use normal conversational language and ask a question using a lot more words for example, “where is my nearest supermarket? As you can see, voice search is a far more natural approach than text search. The majority of voice searches are in the form of questions, by consumers looking for businesses that are nearest to their current location. The essence of voice search is using normal conversation to make your searches.
How can you prepare for this?
We know from statistics that the majority of voice searches are question based. It makes sense then that you spend time working out what these questions will likely be with regard to your business. Once you have established what these questions are then you have to include the keywords from these questions in your online content. A really useful tool is ‘Answer the Public’ which will give you a good idea of the questions being asked in your area. You can use this tool to identify questions you should include in your content. Another very useful tool to have within your content is a FAQ page. This allows you to go into more depth about your product or service. It is also essential to optimise the meta data on your website with relevant voice search queries for your product or services.
Where are consumers searching?
According to BrightLocal, 46% of users perform voice searches to look for information on local businesses on a daily basis. This trend will continue to grow as people use their mobile phones on-the-go to locate local businesses. Research by Google shows that 50% of local voice searches end up with a visit to a business and from that, 18% make purchases. Google also state that “near me” searches are growing by more than 130% year on year. Use “near me” in your title tags and meta data to improve your SEO.
Once again this shows the importance of making your website content friendly for local content. Simple things like the address and postcode of your business, opening hours, telephone numbers etc should all be added correctly across all your platforms.
How do I get found by customers?
It is vitally important to get your business listed on “Google My Business”. This is a free tool offered by Google and it ensures that your business comes up on searches done by use of Google search and Maps. Google My Business also offers an introduction page where you can use up to 400 words to describe your business and products. Google tracks your mobile device location so if you do a voice search asking “where is the nearest Newsagents?” you can see that being listed on Google My Business is essential.
“Near Me” searches are the most often used voice searches to find local businesses, the most accurate listings will be returned and as voice search only show a few listings, it is more important than ever to have your website information up to date and accurate.
How do I answer customer questions?
We have established that most voice searches are in question form. And we briefly touched on the importance of identifying what questions could be asked about your products or service. The best way of providing answers to those questions is within your digital content. Create blogs within your content which answers all your customers questions. Also don’t forget to make use of a FAQ section within your website as we discussed earlier. Quality content, which is accurate and answers all the consumers questions ranks highly with Google and will put you well on the way to getting on that elusive first page.
“What are the basics of voice search SEO?”
Think like a consumer, answer some of your own questions, and remember that voice search is used by everyday people asking everyday questions. It is not based on a few keywords. It’s also essential to remember that voice search is in the main, used for finding local businesses so make sure your content covers this aspect thoroughly. Learn how to make your content local and finally, get listed as this is a fail safe way of ensuring your business gets hits. To find out how you can get started with your company’s voice search SEO, contact us today.