
What is Local Marketing?
Local searching is being transformed, by Google’s desire to deliver a good website experience for its customers.
For instance, the key components are Google maps, Google reviews, Google my business and Google messages.

Local Marketing | Local searches are the focus of Google My Business. It goes without saying that if your company isn’t listed, it won’t show up in any of these local searches. This means that your website will be your only source of traffic.
Furthermore, according to Google, voice searches account for 20% of all searches, and 31% of smartphone users utilise speech technology at least once a week. All the more fascinating, 58 percent of clients who use voice search did so in order to locate a local business.
Therefore, it is vital to take advantage of this latest revolution in marketing. You need to have all the above optimised and be in a position to deliver first mover advantage.