Pay-per-click advertising or PPC is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic. As well as, expand your reach and boost sales. However, this space moves very quickly.
Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone.
What Is PPC?
PPC (Pay-Per-Click) is an online advertising strategy. Advertisers pay each time a user clicks on one of their online ads. These ads will be displayed to users when they search for things online using a search engine (i.e. Google). This could be anything, for instance a mobile search (someone looking for “McDonalds near me” on their phone). As well as, a local service search (someone looking for a service in their area). Or even, someone shopping for a gift (“Baby Gifts”).
The beauty of PPC advertising, is that the person running the ads is only charged when a user actually clicks on their ad. Hence the name, “pay-per-click.”
How Does PPC Advertising Work?
Successful PPC campaigns are not just given to the highest bidder. In order for ads to appear high on the Search Engine Results Page (SERP), advertisers must do more than simply pay a higher figure than their competitors. Instead, ads are subject to what is known as the ‘Ad Auction’. This is an entirely automated algorithm. Google and other major search engines use an algorithm to determine the relevance and validity of advertisements that appear on their SERPs.
PPC Agency In The Black Country | How Can A Digital Agency Help My Business?
PPC campaigns are not ‘set and forget’. They require monitoring and tweaking. In addition, analysis of real-time performance results, against your pre-defined success metrics.
If you don’t have much experience in this field, or time on your hands, Google Adwords campaigns can become financial black holes. They can suck your budget, with little return on investment.
Employing AIM Internet as your PPC agency in the Black Country can alleviate stress. In addition, provide you with valuable insights to make the right decisions. It can also lead you to long-term success and increased sales.