PPC, or pay-per-click advertising, is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be incredibly challenging for anyone. A PPC Agency could be just what you need.
What is PPC?
PPC (Pay-Per-Click) is an online advertising strategy in which advertisers pay each time a user clicks on one of their online ads. These ads will be displayed to users when they search for things online using a search engine. This could be anything from a mobile search (someone looking for “Mcdonalds near me” on their phone), to a local service search (someone looking for a service in their area), to someone shopping for a gift (“Baby Gifts”). No matter what it is someone is searching for, these will trigger pay-per-click ads.
The beauty of pay-per-click advertising, is that the person running the ads is only charged when a user actually clicks on their ad. Hence the name, “pay-per-click.”
Display advertising and remarketing are also very beneficial forms of PPC advertising.
How Does Pay-Per-Click Advertising Work?
Successful pay-per-click campaigns are not just given to the highest bidder. In order for ads to appear high on the Search Engine Results Page (SERP), advertisers must do more than simply pay a higher figure to appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction. This is an entirely automated algorithm that Google, and other major search engines, use to determine the relevance and validity of advertisements that appear on their SERPs.
How Can a Digital Agency Help My Business?
PPC campaigns are not ‘set and forget’. They require monitoring, tweaking, and analysis of real-time performance results against your pre-defined success metrics. If you don’t have much experience in this field or time on your hands, Google Adwords campaigns can become financial black holes. They can suck your budget, with little return on investment.
Employing the right PPC agency can alleviate stress and provide you with valuable insights to make the right decisions. It can also lead you to long-term success and increased sales.