Using social media to market your business and brand is a given for most digital strategies. Here at Aim Internet, we have amazing social media results from our Wolverhampton agency. Therefore, we know businesses can devote countless time, effort, and cash building a positive image online. However, all the hard work and investment can be undone in moments if you don’t remain savvy on social media. As well as, safeguard your whole digital marketing plan. So, for that reason, we’ve highlighted our top tips. These will help you stay safe on social media whilst simultaneously protecting your brand.

Educate Employees

It’s very likely that the bulk of your employees are on some form of social media platform. There’s so many platforms out there now they’re hard to avoid. As a result of this, companies with social media should educate their employees. They need their employees do not share, post or engage in anything that may reflect negatively on the business or on the brand. After all, your team are an extension of your whole brand. Therefore their presence on social media should mirror your organisation.

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Be Reactive

In today’s digital world social media is often a person’s first impression of a brand. Therefore, it’s extremely important to get it right. It is many people’s first port of call if they have any problems. As a public platform, a business needs to respond not only quickly, but also appropriately. On the flip side, social platforms are also a great way for customers to see positive feedback. This can be from other people that have praised the brand. Furthermore, it’s necessary to have a great team that can quickly reply to any social interactions. It is a great way to highlight your brand’s fantastic customer service. For both positive and negative customer feedback.

General Security Tips

Cyber security has got everyone talking at the minute with lots of news stories popping up about information breaches. Social media accounts are often a gold mine for cyber attackers. This is especially with how many people use social media. With that in mind it’s vital that as a business you do everything you can to tighten security. Our Wolverhampton agency has put together some general security tips for how to stay safe on social media and online:

  • Passwords. It sounds simple, however guaranteeing your accounts have complex passwords will help protect your account from anyone gaining unauthorised access. This includes a mix of upper and lower case letters, symbols and numbers.
  • Remember to change your passwords on a regular basis (as annoying as that is).
  • Where possible, use multiple levels of access. For example, a text message sent to a mobile number with a code to enter. Or perhaps a password alongside facial recognition.
  • Restrict who has access to your social media accounts. This can reduce the risk of your details falling into the wrong hands. Limiting access to only a few members of the team gives you more control over the security of your account.

Social media is something every business should be investing in. It offers great opportunities in marketing your brand and engaging with your customers. Therefore, it’s important to remain savvy, as a bad social media campaign can do a lot of damage.

Related: FREE Beginners Guide to Social Media

Get In Touch Today With Our Social Media Agency In Wolverhampton

Are you interested in staying safe online and protecting your brand? Here at Aim Internet, our social media agency in Wolverhampton can help! Call Sarah, our company Director and Marketing expert on 0870 062 8760.

Wolverhampton is a West Midlands metropolitan borough. It is located in the northwestern part of the industrial Black Country, close to the Shropshire and Staffordshire farmlands. The city grew as a market town specialising in the wool trade.  In addition, it was historically part of Staffordshire. During the Industrial Revolution, it became a major centre for coal mining, steel production, lock manufacturing, and automobile and motorcycle manufacturing. The economy of the city is still based on engineering, including a large aerospace industry. As well as, a diverse range of products are manufactured, including paints, and rubber tyres. The development of two massive traffic-free shopping districts has transformed the town centre.

If you enjoyed reading this article you may also like to read our previous blog on Digital Marketing Strategies.

Summary
How to stay safe on social media and protect your business’ brand
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How to stay safe on social media and protect your business’ brand
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Visit our website for a free social media guide.
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AIM Internet
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