AIM Internet yields some impressive results. The number of businesses using social media in Walsall has grown year-on-year for over a decade. This means if you’re not, you’re missing out on an entire audience and the chances are, you’re competitors are making the most of it.
Despite the stats, it remains a massively underrated marketing method. Yes, your business probably has social media, but the question is; are you maximising it? Social media needs to be expertly managed, planned and budgeted for, not just an afterthought.
Used effectively, social media is one of the best ways to build your reputation and attract new traffic. So what possible reason do people have to still be ignoring it?
1. The idea that Social Media is for narcissist and young people
No matter what your business, social media is relevant. Amazingly, some people still believe that it’s just a fad or tool for narcissism. But whatever you believe, the statistics speak for themselves, Facebook, for example, has over 1.2 billion users and is growing every second. This simply highlights how important it is to tap into such a phenomenal market.
2. It isn’t viewed as a reputable advertising source
Some people are still struggling to marry the phrase ‘business’ together with ‘social’. How can the two go hand in hand? They also don’t see it as a reputable advertising source. After all, how can anything that is (sometimes) free be worthwhile?
3. Immeasurable effects
Measuring the ROI (return on investment) of social media isn’t easy. Unlike PPC and on-site conversions it doesn’t provide tangible statistics. But what it does do is attract a loyal following of people who like your brand, which improves your reputation and brand awareness. This also leads to increased customer engagement, which in turn, will lead to increased sales and revenue.
4. Deciding it’s not worth the hassle because Joe Bloggs said it was rubbish
If people are trying to find reasons to avoid something then they often use anecdotal evidence as a basis for their opinions about the strategy. For example, they may know someone who tried it but said it didn’t make a blind bit of difference therefore they’re not going to waste their own time. The problem with this is, every business is different and requires a personalised strategy. It certainly doesn’t represent the average across multiple businesses.
5. ‘It wouldn’t be suitable for my business’ mind-set
People often believe that only particular industries are earmarked for social media. Or, only bigger companies can use it effectively as they have the money to invest. It’s true, an effective campaign often requires a certain level of investment, but like anything, this is tailored to meet the needs and budget of your business. Social media marketing can be used and beneficial to just about any company, you just need to plan your approach.
7. Lack of time and monetary investment
Social media needs to be taken seriously as a marketing tactic. It needs to be strategised, researched and expertly executed for an effective campaign. More often than not this means bringing in a social media management experts, which can be daunting for some businesses. However, it’s worth every penny. If you’re not willing to make the investment, you’re never going to see the full potential of its power.
If you’re ready to move your business forward and increase your ROI, talk to a member of our team today on 0870 062 8760.
You may also enjoy reading our recent blog on 7 reasons why digital marketing is life.
Social Media Agency Walsall.