What is SEO?

The age-old question, what is SEO? SEO stands for search engine optimisation. According to Moz.com, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results‘. If visitors arrive on your site via search engines, this is known as organic traffic. If they arrive on your site through ads, it’s known as paid traffic.

How SEO Works

We are so used to Google just delivering us exactly what we’re looking for in an instant, we often forget or don’t even think about how it works. But there’s a lot of work that goes into creating the search engine results page.

While there is a lot of technical jargon surrounding SEO (and it can be complex), the basics are simple enough for anyone to have a go at.

Related: FREE Beginners Guide to SEO

So how does the search engine decide what websites to list?

Google’s search engine uses automated software called a “bot” or “spider.” These spiders crawl the web by following links and collecting web pages. When it comes across your site, it will evaluate it and determine how well matched your website is to the search term used. It will then measure the quality of the content.

But how exactly does it rank content?

There are many factors taken into consideration that go into Google’s decision on how highly a website should be ranked. These include but are not limited to points such as:

  • Use of the search term (“keyword”) and related terms in the content, title pages, meta descriptions and alt tags
  • The authority of the website
  • The quality of the content used on website
  • The speed of the website (load time)

So how do you accomplish a successful website that is search engine optimised?

There are several important aspects of search engine optimisation:

Top Quality, SEO Friendly Website
For your website to rank highly in the search results, Google’s bots must be able to easily find your website, crawl through it and understand the content of it and the purpose. It should have a trustworthy domain name, be easy to use, fast load time and be built using good code. Technical SEO is the foundation of your site.

Keyword Research
When optimising your site, your aim isn’t just for more traffic for more of the right traffic, traffic that is going to convert. Keywords and phrases will help you reach these goals.

It’s important that you understand your customers. It’d also important to identify the key terms and phrases used when searching for your product or service. Once you know what terms people are using, you need to include these terms in your website in order to rank higher.

Content Creation
You also need to make sure your content is relevant and interesting. Google is smart and knows when content is just there for being theres sake. That means creating in-depth, well-written content in a digestible format.

Back Links
Google ranks websites higher if it they are seen to be trusted and used by other sites. This means Google looks at how many websites link back to your pages. It considers each of those links a vote of confidence in your content. It’s just as important to remember though, that association with low-quality sites may also reflect badly on yours, and put you in the same bracket. Quality content is king.

Related: Search Engine Visibility | Links, Keywords, and Conversions

Getting to Grips with SEO

Whether it’s understanding what your keywords are, your customer base or simply helping your understand SEO and how it works, our Wolverhampton SEO Company can help. To learn more about our SEO Agency Wolverhampton services, or to use our services to help grow your business, give AIM Internet a call on 0870 062 8760. Alternatively, you can email us at info@aiminternet.co.uk. Our AIM Marketing strategies are tried and tested so we promise to deliver results.

If you enjoyed this article you may also enjoy reading our previous post on using a Web Design Company.

SEO Agency Wolverhampton.

What is SEO and How Does it REALLY Work?
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What is SEO and How Does it REALLY Work?
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