Paid Search Marketing – It’s probably safe to assume that most people don’t go a day without using Google for something. Nine times out of ten you will click on one of the top three results. But have you ever wondered how they earned their place on the first page? At AIM Internet, a PPC agency in Walsall, through using our services we can direct you to achieve great digital marketing results.
These top results are actually ads. Search engines such as google offer businesses the potential to market directly to consumers, who are searching for them specifically or a term related to their offering. Pay Per Click (PPC) offers you a fast and flexible way to reach your audience.
What Is Pay Per Click (PPC?)
PPC stands for pay-per-click. Paid search marketing means you advertise within the sponsored listings of a search engine or within a partner site. This is done by paying each time your ad is clicked on. Google’s PPC ads are any adverts you see in your search results with (Ad) next to it.
The real art of PPC is to decide the search terms most relevant to your company, when a keyword is searched; the ads of you and your competitors are displayed.
For example, a car dealership may bid on keywords such as ‘luxury cars’ and ‘cheap car deals’.
The ads will rank in order of who bids the most (pays the most), which is the most relevant ad copy and landing page for the keywords that are searched. If someone clicks on your ad, that’s when you pay. Hence, pay-per-click.
Related: FREE Beginners Guide to PPC
Paid Search Marketing In A Nutshell – The Benefits
Every business has different needs. Therefore, they should be analysed on a case-by-case basis. However, here’s a few benefits paid search marketing can offer your business:
Immediate exposure — If you’re a relative newcomer to the digital marketing world and you want to increase your business’ exposure online, PPC can give you almost immediate exposure to your target audience from the word go.
Qualified leads — You can choose the keywords so that only to attract those leads that are searching for what you offer. This means you can directly reach your target audience.
Traffic you can control — Need more eyes on the page? Simply increase your spend. Sold out of certain items? Simply turn off those ads until they’re back in stock. You can manage your account to work for you and your business in the most efficient and cost effective way.
Easy to tailor-make — Using Google Ads you can target your exact audience. The options for specification are vast from languages, regions, age, gender and even interests. Allowing for a more accurate campaign.
Paid search marketing or PPC can bring you instant traffic and results. But, that doesn’t mean you can sit back and relax. If you don’t do it right, it can be costly! Some things are better left to the professionals.
PPC Services At Our Digital Agency In Walsall | The Black Country
Walsall is a large market town as well as an administrative centre in the West Midlands. It is one of four Metropolitan District Council areas which is described as the Black Country. It gained its name in the mid 19th century. This was because of the smoke from the many thousands foundries and forges. Historically, Walsall has had many industries, from coal mining to metal working. In the late 19th century, the coal mines ran dry, and Walsall became internationally famous for its leather trade.