The beauty of the digital world is that it is fast paced. But sometimes, this can also be a company’s downfall. As an internet marketing agency, we know keeping up with the ever-changing digital marketing strategies isn’t easy. In fact it’s what keeps us at AIM Internet, a digital agency in Wolverhampton – in business!
As a company you need to be asking what are you doing to embrace marketing industry changes? And what strategies work for your business?
As a digital agency in Wolverhampton, we love challenges. We love the anticipation of change and keeping up with new marketing tactics. Therefore, we’ve identified what we believe to be the 5 most common digital marketing strategies.
Wolverhamptons’ Digital Agency Marketing Strategies
1. Social Media
Social media strategies are an efficient and low cost tool to promote new products and services. It increases brand awareness, maintains loyalty from customers, increases website traffic, and improve customer experience. Therefore, social media is still an efficient marketing channel and continues to expand its reach.
2. Images, videos, and blog
According to Kissmetric 65% of people are visual learners. 90% of information that comes to the brain is visual. Additionally, presentations with visual aides are 43% more persuasive. This means visual content is smart business. There are several reasons why visual content should be part of a marketing strategy. For example, the brain processes visual information faster than text content information. Articles with videos attract three times more viewers than articles without videos.
According to ExactTarget, one of the most popular tools for driving sales is e-mail marketing. E-mail is an easy way for brands to reach their customers. In fact, 77% of consumers who give their email address would be open to receiving more information via email. Email is also miles ahead as the preferred method of contact from brands to consumers.
4. Smartphones, Tablets, and Digital Devices
More than half of all internet traffic comes from a mobile device. Therefore, it is extremely important to make sure your website is primed for mobile viewing. Today, people use their phones and tablets more than any other electronic device. This is why brands spend much of their marketing budget on these digital channels.
5. Search Engine Optimisation (SEO), Search Engine Marketing (SEM)
With so many users, search engines like Google use natural positioning techniques. Search Engine Optimisation (SEO) consists of generating free traffic from natural, organic, search results. The goal of SEO is to increase the visibility of web pages in search engines, without resorting to payments ads. Furthermore, a second strategy is search engine marketing (SEM), which consists of paid advertisements in search engines. For example, Google Adwords, which operates under a pay-per-click pricing model for ads.
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AIM Internet marketing strategies are continuously developing. This is because of the ever-growing number of online users. It is important for marketers to evaluate different strategies and to seek out where to invest their budget.
To find out more about how to implement a successful digital marketing strategy call Sarah on 08700628760. Or visit our website. Otherwise if you found this blog useful, please read: Digital Marketing – 7 reasons why it’s life.
Wolverhampton is a metropolitan borough in the West Midlands. It is located in the industrial Black Country’s northwest region, close to the farmlands of Shropshire and Staffordshire. Historically it was part of Staffordshire and flourished as a market town specialising in the wool trade. Then it became a major centre for coal mining, steel production, lock manufacturing, and automotive and motorcycle manufacturing during the Industrial Revolution. The city’s economy is still dependent on engineering, with a sizeable aerospace industry. In addition, the town produces a wide range of products, such as paints and rubber tyres, as well as metal foundry production. The creation of two massive traffic-free shopping districts has transformed the town centre.